It’s cyclocross season, and to show our love and appreciation for Bill Schieken of In the Crosshairs and his new book Skills, Drills and Bellyaches featuring Jeremy Powers (which we got to preview at Interbike), we’re collaborating on this little collection to introduce the Cyclismas fans to Bill’s genius #SVENNESS videos. We like to call it #CYCLISMASVENNESS. We’re starting at the very beginning of the series so you can get the whole backstory and get to know the cast of characters. Hope you enjoy. ~ Lesli
Hey there Cyclismasses! Bill, here, from In The Crosshairs, to introduce a little video series we produce. It’s called #SVENNESS and in it we break down the week’s Euro-pro cyclocross races to give you some play-by-play of key moments. We also know that many #SVENNESS viewers are racers, too, so we sprinkle in some tips and techniques to help you in your own cyclocross battles. In a nutshell, #SVENNESS is a mix of ESPN’s Primetime (that was a show about a ball sport, cycling friends) and VH1’s Pop Up Video.
Sounds great, Bill, but why is it called SVENNESS? Good question. It’s named after arguably the best cyclocross racer of our time, Sven Nys. To my ears, when the broadcasters on Sporza pronounce his name it sounds like Svenness. He has one of those names that you must always say the first and last together. At least it sounds better that way. So #SVENNESS became this way of describing the sublime in cyclocross. Clinical tactics, a beautiful pass, when done masterfully, it was #SVENNESS.
Oh, here’s a fun takeaway for you: the series could easily have been called “A moment of Sven” or even “Everything Sven,” but #SVENNESS, for whatever reason, stuck. I think we made the right call.
Thanks for watching.
Sven usually has his lines picked out well before the race begins. But at Zolder he spends most of the hour piecing together the best line to take on an uphill feature with two switchback turns. When he gets it dialed, it’s game over. #SVENNESS
Video: Sporza http://www.sporza.be/cm/sporza/matchcenter/mc_wielrennen/cat_veldrijden/comp_wereldbeker/1.1503657
Music: Grimes https://itunes.apple.com/us/artist/grimes/id2756920
Worlds is in Kentucky! Feelling lucky? Well are ya? Then get the shirt: http://www.crosshairscycling.com/shop/gettin-lucky-in-kentucky/