Comments on: RadioShack-Nissan relationship to Bontrager-Livestrong: more than meets the eye

By: Episode 6: Dan has a man crush | Anna and Dan Have Pelotonitis

Episode 6: Dan has a man crush | Anna and Dan Have Pelotonitis — Fri, 16 Mar 2012 12:57:47 +0000

[…] Great article explaining the intricacies of the problem by UCI Overlord on Cyclismas. […]

By: UCI_Overlord

UCI_Overlord — Thu, 15 Mar 2012 11:47:43 +0000

@LanceBlockedMe Thanks for the comments. I’ve never personally set foot in a Radioshack store, so I couldn’t make any judgements or assertions in reference to retail end marketing efforts. Applbaum’s decision-making according to my sources was suspect in reference to the sponsorship arrangement, and the two board members I spoke to said that it was a large contributing factor. I wonder how many Radioshack board members have set foot in a store themselves lately…

By: LanceBlockedMe

LanceBlockedMe — Thu, 15 Mar 2012 04:31:27 +0000

The sponsorship has failed, and ultimately Applebaum lost his job not because Radio Shack sponsored a bicycle team, but because he/they had no idea how to use the sponsorship to get people in their stores. Go to to your local Radio Shack and try to find evidence of their relationship. You will find zero…

By: UCI_Overlord

UCI_Overlord — Wed, 14 Mar 2012 10:40:11 +0000

One footnote: The Radioshack-Nissan sponsored Leopard team does have its own development squad. You can find details at leopardtrek.lu